Create a cause not a business.
Dreamketing: Touching the client's dreams... the art of storytelling. Build the dream, build the hype, build the cult.
First question of every leader should be: WHO DO YOU WANT TO BE?
Leaders are dealers in hope. Leaders see cups as half full. Fire the merchants of doom and gloom. One sour person can pollute a whole company. The leader is the person who inspires us and sends us on quests we never could've imagined.
^fantastic quotes/and notes from a Tom Peters Video
