Fire the Merchants of Doom and Gloom

Create a cause not a business.

Dreamketing: Touching the client's dreams... the art of storytelling. Build the dream, build the hype, build the cult.

First question of every leader should be: WHO DO YOU WANT TO BE?


Leaders are dealers in hope. Leaders see cups as half full. Fire the merchants of doom and gloom. One sour person can pollute a whole company. The leader is the person who inspires us and sends us on quests we never could've imagined.

 ^fantastic quotes/and notes from a Tom Peters Video