Fire the Merchants of Doom and Gloom

Create a cause not a business.

Dreamketing: Touching the client's dreams... the art of storytelling. Build the dream, build the hype, build the cult.

First question of every leader should be: WHO DO YOU WANT TO BE?


Leaders are dealers in hope. Leaders see cups as half full. Fire the merchants of doom and gloom. One sour person can pollute a whole company. The leader is the person who inspires us and sends us on quests we never could've imagined.

 ^fantastic quotes/and notes from a Tom Peters Video

QUESTION TIME

How are you going to get your startup off the ground?

Answer: We'll see.

The Late May Take-Away (and story-telling)

Take Away from today:

Ask Companies/businesses... What do they NOT want to look after?

{after they tell you..that's when you swoop in and change the face of their business forever... to which they'll be forever thankful for.}

Or they might just tell you to go away.



Here's a way to get the conversation started:

"uh. hi.... are you the manager?"

"Why yes.. yes I am."

"Good. How are you.?"

"Good! Thanks for asking!."

"So... how's your business been going these days?"

"Very busy! We sure do need help."

"Well.. what do you not want to look after?"

"Hmm? Well... I have been meaning to find a graphic designer to change our logo."

"You're right. That logo does seem a little outdated."

"Pardon me?"

"I whipped up a few samples... of some new ideas that could give your business a fresher feel. What else could I do to lighten your business burden.. you may ask? How about new menu designs for your restaurant.. and different uniforms for your employees...you could have outdoor dining.. even if it means putting tables in a roped off section of the parking lot. How about Fiddling Friday nights or Sousaphone/or Sitar Saturdays. Your name doesn't tell us a whole lot about your restaurant either. I have a few recommendations.."

"You're hired. Welcome to the team."

"Really? Thank-you so much! This is fantastic! I'm truly honored."

-and an adventure begins-



 

Frugal Fields

 

Q: Do you want to live on the revenue side of life?

A: I think I'd like to live in Frugal Fields...

          {But make some money along the way.}

Good

question: When bad things happen in your life... do you think that good comes from the experience?

answer: Yes.. but just because there's an upside-doesn't mean there isn't pain.

To Keep A Customer

As spectacular a feeling it is.. to know that- "HEY. I've got my first customer."
Not all good things can last forever... ~to quote some wise wonder~~

 In order for your start-up business to be a success.. you must learn how to prevent your customer from running- far FAR away... into the depths of all that other businesses have to offer.

You must keep that customer...before the time has passed and it is too late.

Does Killing Build Character?

Today's Assignment is to go learn from someone who has served in the military. To sit them down and talk over coffee.. and find out why they decided to put their life on the line.

The question we must ask ourselves is...Does Killing Build Character?
(and by that I mean: does the strict routine of being in an army.. build character?)